As something of a Renaissance man, Hoppé seemed to be good at most everything he put his mind to within the visual arts. It was a natural step for Hoppé to experiment with advertising photography, which, in the late teens and early twenties, was just beginning. Hoppé's approach drew upon newly developing theories of "motivational psychology", where he directed and staged his images in such a way as to communicate to the the viewer the experience of personal fulfillment they could enjoy by buying the product.

These examples of Hoppé's early advertising work show his mastery of staging object and gesture so as to persuade and seduce. Note the projection of lifestyle and use of sexual innuendo and formalist elegance to draw his audience in.

Exhibitions viewPublications LinkPress View

Francis Cuyler, 1925

Ms. Margot Burke, 1922

Eileen Hawthorne, 1923

Lilley & Skinner, 1924

Francis Cuyler, 1925

Hosiery Ad, 1934

Mrs. Ed Kraig, 1922

Mrs. Lydia Hoyr, 1922

Ms. Margot Burke, 1922

Car Tire Service Ad, 1932

J. Lyons & Co, 1924

Ms. Diana Verne, 1922

Man Nude, 1922

Nude Model, 1924

Brownlee Stockings, 1934

Francis Cuyler, 1925

Francis Cuyler, 1925

Hands & Jewelry, 1922

Francis Cuyler, 1925

Francis Cuyler, 1925

Ms. Ann Hayes, 1934

Dorothy Mew, 1931

Imogene Robertson, 1924

Imogene Robertson, 1924